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ama's library contains a wide variety of white papers that can help guide readers to understand complex marketing strategies, solve a problem, or make a decision presented by leading marketing companies and contributors these papers cover marketing topics from social media, branding, research to advertising, direct. The international journal of research in marketing is an international, double- blind peer-reviewed journal for marketing academics and practitioners building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a read more. Bacs has published a series of research papers that look at consumer engagement in the current account market, exploring how cass can enable the creation of a better market, through analysis of our market dynamics model we partnered with university of bristol to look closely at the motivators for, and barriers to,.
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Patti williams, nicole verrochi coleman, andrea c morales, ludovica cesareo ( 2018), connections to brands that help others versus help the self: the impact of awe and pride on consumer relationships with social-benefit and luxury brands, journal of the association for consumer research, forthcoming. The need for conceptual and theoretical articles, chapters, and books has never been greater in the fields of marketing and consumer research even though there have been dramatic changes in marketing and consumption practices over the past 30 years, the amount of conceptual and theoretical work in.
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